Direct Selling News

The consumer as brand ambassador

~ Published on : March 3, 2014 It is well documented that many around the globe are enjoying a lifestyle envied by others, thanks to the rewards earned by becoming a direct seller. If all that is true, the question that needs to be asked is: why does the industry attract so much negative media attention leading in many cases to criminal prosecution? Our history books are full of instances of scammers, and con-men, those people who try to take...

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Online and MLM fraud companies

~ Published on : December 18, 2013 Direct selling has completed 18 years in India and about 8 million of our countrymen are engaged with the industry. The industry continues to grow at rapid speed despite of scams (using the multilevel marketing compensation plans) causing damage of thousands of crores every year. Scams not only swindle the people but also create confusion about the business model since they impersonate as principled direct selling companies...

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SC notice to Centre, RBI, SEBI on PIL on regulating Ponzi schemes

~ Published on : November 19, 2013 The Supreme Court on Tuesday issued notice to the Centre, RBI and SEBI seeking their response on a PIL for putting in place a proper mechanism to regulate functioning of Ponzi schemes in the country. A bench headed by Chief Justice P Sathasivam asked the government and the institutions to file their response within four weeks on a plea filed by an NGO.

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Direct-selling companies go beyond word of mouth

~ Published on : November 16, 2013 Hemmed in by slowing sales on the one hand and the rapid rise of online sales on the other, direct-selling companies in India, which together account for 35.8 per cent of non-store retail sales and 0.07 per cent of gross domestic product, are again relying on the charisma of star endorsers and the power of mass media advertising.

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Unravelling Big Bazaar Direct

~ Published on : October 7, 2013 The Future Group recently launched Big Bazaar Direct, a cross between e-commerce and door-to-door sales. The Strategist looks at the factors that can make or break Kishore Biyani's ambitious new ven Thirty-year-old Ramesh Bhonsale, son of the owner of a big kirana store in Nagpur's Byramji Town, has become extra kind towards his father's customers lately. He often draws them into conversations explaining at length that they can now order groceries online and pay by cash.

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Strategy India Releases Self Regulation Guidelines for Direct Selling Companies and Publishes List of Scams Using MLM Compensation Plans

~ Published on : July 29, 2013 Strategy India has over 8 decades of experience in direct selling and caters to clients across the globe. Through its innovative direct selling services, the company helps businesses of all sizes and types to minimize their risks, revitalize their revenue generation, and expand their businesses.

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Government's guidelines soon to differentiate genuine, ponzi schemes: Sachin Pilot

~ Published on : July 15, 2013 NEW DELHI: To make a clear distinction between genuine direct-selling companies and fraudulent ponzi schemes, the government will soon put in place a set of 'model guidelines' to be followed by different states in such cases. "These guidelines are close to being finalised by the Consumer Affairs Ministry and the Corporate Affairs Ministry has given its suggestions and other inputs in this regard," Union Minister Sachin Pilot said.

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Beware of pyramid schemes, 60 firms under EOW scanner

~ Published on : May 29, 2013 The economic offences wing (EOW) of the police is planning to file a chargesheet against tainted firm SpeakAsia in connection with Maharashtra's biggest-ever multilevel marketing (MLM) scam. The move comes in the wake of the Saradha Group chit fund scam and the arrest on Monday of the CMD of the India branch of a direct-selling MNC. These developments have once again put MLM firms and their modus operandi in the spotlight. In Mumbai, at present 60 MLM firms are under the EOW's scanner for collectively duping investors of Rs3,000 crore.

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Govt panel to take another shot at defining MLM firms

~ Published on : April 8, 2013 The vexed issue of what exactly constitutes a genuine multi-level marketing (MLM) company has got complicated as draft guidelines formulated by the department of financial services (DFS) could not entirely resolve the issue. To take a fresh look at the whole matter, the government has extended the term of an inter-ministerial committee, which expired recently, till April 30.

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Draft norms for multi-level marketing firms soon

~ Published on : March 15, 2013 With more and more companies entering the Indian market every year, network marketers Mumbai: After years of debate among India’s financial regulators on jurisdiction over multi-level marketing (MLM) firms in the country, regulations for such entities are finally set to be framed. The capital market regulator and the ministry of corporate affairs (MCA) have formed a committee to draft the first set of regulations in India for MLMs, said three persons with direct knowledge of the matter.

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Review meeting this week on Multi Level Marketing activities: Sachin Pilot

~ Published on : December 24, 2012 NEW DELHI: Corporate Affairs Ministry will hold a detailed review meeting this week to formulate ways to curb illegal Multi Level Marketing (MLM) investment schemes, amid rising instances of investor money being swindled through such activities. "Some companies are known to misuse the MLM platform and I am concerned about it. I am taking a meeting this week on how we can track these companies, see if they are doing any irregularities and along with the state governments, come down heav ..

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Licence to skill: Taking women to a new high

~ Published on : December 17, 2012 It's a recruiters' market out there as they get increasingly choosy, leaving job-seekers in a state of lurch. But amid all this, a few non-traditional jobs are still alive and kicking - creating niche avenues in an otherwise bleak hiring season. It’s a recruiters’ market out there as they get increasingly choosy, leaving job-seekers in a state of lurch. But amid all this, a few non-traditional jobs are still alive and kicking – creating niche avenues in an otherwise bleak hiring season.

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