As MLM Consultants, We have witnessed the surge of interest in cryptocurrency within the MLM (Multi-Level Marketing) landscape. However, it's crucial to comprehend that MLM and Cryptocurrency don't mix well.
Below, we delve into the world of cryptocurrency, its connection with MLM, and the regulatory aspects that surround it.
Cryptocurrency: A Nuanced Overview
Cryptocurrency, in its simplest sense, is a digital or virtual currency that relies on cryptography for security. It operates independently of a central bank, making it decentralized. These digital tokens are created based on complex mathematical algorithms solved by networked computers known as miners. The miner that solves the algorithm first is rewarded with a specific quantity of cryptocurrency.
However, the realm of cryptocurrency isn't without its grey areas. Questions often arise about the algorithmic differences in mining various cryptocurrencies, controlling price volatility, establishing eligibility criteria for new token mining, and ensuring accurate KYC (Know Your Customer) procedures by exchanges.
Cryptocurrency: Its Value Proposition
The value of cryptocurrency is built on several premises:
- It capitalizes on the perceived failure of governments to manage economies transparently.
- It offers a solution to the invasion of privacy by government entities.
- It provides anonymity of transactions.
- It holds the potential for increased value over time.
- It offers speed and transparency in transactions.
- It's not open to government scrutiny.
Cryptocurrency in India: A Brief History
Cryptocurrency gained traction in India around 2011, with MLM operations claiming to trade in Bitcoins and collect money from the public. This led to the rise of numerous MLM operations in India between 2011 and 2022, all somehow connected to cryptocurrency.
MLM entities often lure investors by promising ROI on cryptocurrency investments, selling hardware for cryptocurrency mining, offering cryptocurrency education, and even selling Non-Fungible Tokens (NFTs) with the promise of future returns.
MLM Operations in India: An Analysis
Why are so many MLM operations starting in India?
After studying over 12,000 MLM operations, several reasons and assumptions surface:
- MLM operations are cheap to set up and easy to operate.
- They can be used to promote anything and often fly under the radar.
- Based on the lack of action on other schemes by law enforcement, operators feel safe to launch, collect and abscond.
- There are huge turnovers from the first month.
- The public often flocks to join because of high-paying compensation plans.
- There is a large profit margin in this business model.
The Dark Side of Cryptocurrency in MLM
Cryptocurrency has its fair share of problems, mainly when associated with MLM operations. Issues include fake tokens and currencies, counterfeit exchanges, fabricated Initial Coin Offerings (ICOs), and hacked wallets.
Regulatory Aspects of Cryptocurrency
Cryptocurrency regulation is a contentious issue worldwide. As of January 2023, over 19 million Bitcoins existed, with a claim on the cap of 21 million. Moreover, there are more than 21,000 types of cryptocurrencies and over 240 exchanges.
The Allure of Bitcoin in MLM
Bitcoin, the first and most famous cryptocurrency, offers several attractive features:
- Anonymity of transactions
- A potential increase in value over time
- Decentralization, meaning it's not under the control of any institution or government
- Speed of transaction
- Claims of transparency between peers
- Immunity from government scrutiny
Why is Cryptocurrency Attractive for Investors?
Cryptocurrency is attractive for investors because it poses a solution to many traditional financial issues. For instance, it eliminates the need for costly services from CA's, bankers, and CS to handle undeclared or ill-gotten assets and eases transferring funds outside the country.
The Role of an MLM Consultant in this Scenario
As an MLM Consultant, guiding clients on the complexities and potential pitfalls of incorporating cryptocurrencies into their MLM operations is crucial.
The role of a direct selling MLM Consultant includes educating them about the inherent risks, regulatory challenges, and the need for transparency and legal compliance.
Investor Awareness: What Should You Know?
Investing in cryptocurrency can be risky. Simple triggers such as scandals, negative press, concerns about security and transparency, or organizations ceasing operations can lead to severe investment loss. Therefore, investors must tread carefully and preferably avoid investing in various cryptocurrencies.
Cryptocurrency and MLM: A Final Word
In conclusion, while cryptocurrency presents exciting opportunities, its intersection with MLM operations can be risky.
As an experienced MLM Consulting firm, we advise investors to avoid MLM operations dealing in cryptocurrencies.
