Chris has over 35 years senior management experience in direct sales and consumer marketing working with major US, Japanese and Indian corporations.

Chris has had the honour of working closely with 2 of the most influential individuals in the history of MLM - Rich DeVos, Founder of the MLM industry and Amway founder and with industry icon and direct sales guru, Mark Hughes founder of Herbalife International. Chris says, ‘I had the opportunity to learn from the very best, this was a privilege and enabled me to fully understand the philosophy, ethics and all facets that drives the successful companies.’ Rich DeVos announced to key Amway executives that Chris was one of the 5 people in the Amway Corporation that fully understand this business.

Starting with Sanyo Electronics in Australia Chris was part of the phenomenal growth the company experienced in the 1970s. Chris started as NSW State Sales Administrator and after five promotions in two years became National Marketing Services Manager. The position involved dealing with product development, national major accounts liaison and advertising and promotional campaigns. ‘Sanyo that’s Life!’ TV commercial made in Australia was so successful it went worldwide and as the driving theme of the company.

In 1979 Chris was head hunted to Amway Australia starting as Marketing Administration Manager and was soon promoted to National Marketing Manager for Australia and New Zealand. The success of Amway Australia jumping from sales of $30m to just under $300m earned Chris a promotion to Europe as General Manager Amway UK and Ireland. This was a business declining for three years - Chris and the team turned this around in eighteen months. He was then promoted to European Marketing Manager with also direct regional management responsibilities for 5 countries. The European business flourished from around $66m in sales to over $600m in 4 years. He then promoted to being Corporate Director of the $3bn Health and Beauty Division at the Head Quarters in Ada Michigan.

In 1994 he was head hunted by Mark Hughes of Herbalife International as EVP Global Corporate Marketing. This department did not exist and Chris therefore created Global Corporate Marketing based in LA whilst still holding regional management responsibilities for Europe and Russia. The Herbalife business grew from $800m to $1.8billion during this period.

Chris moved on in 1999 and created a complete start up for a French Fashion House Luxelle International. He has also worked in India turning around and developing the first Indian direct seller Modicare India Ltd.

During his long career Chris has been known for his marketing and product development expertise and his ability as CEO to turnaround countries in every region of the world. Working in all major countries of the world including India I am cognizant of the need to adapt the direct sales business model and some of the universal laws of this industry to the local culture. Strategies come from careful research, understanding of local conditions and experience.

Chris recently has developed two of his own successful companies in product supply to the direct sales industry.

At Strategy India we want to work with clients that are serious about succeeding, who want to build an ethical long term sustainable business and on projects that are interesting and challenging. India is now one of the most exciting places in the world for direct selling and we want to assist the industry achieve its full potential. During my career I have seen how this industry helps millions upon millions of average people develop and change their lives forever, working with Strategy India I am delighted to be part of this business phenomena in India.

David began his direct sales career starting selling door to door and building to a very successful distributor over 40 years ago. ‘I started on the bottom rung and have learnt direct selling from an independent new distributors point of view graduating to field leader leadership and on to senior executive positions with major corporations around the world. I know this business inside out as I have learnt every step of the way’.

David has worked with many major international corporations such as Herbalife International, Lifestyles International, Modicare India, Natures Sunshine Products in successful business development. He has also influenced millions more with his training and motivational courses for the direct sales industry. ‘Because I have a great empathy with distributors and a love of the industry I am able to put into my trainings motivation backed up by education. When I teach I teach what I know to be proven successful, actions that I have personally learnt on the job. I deliver this with a sense of humour that enhances the learning experience and increases retention of the knowledge.’

He has served as a direct selling consultant to hundreds of businesses and entrepreneurs leading them to be direct selling Millionaires to the success they enjoy now. His savoir faire and credentials as an author, TV presenter, public speaker and Direct Sales consultant are recognized internationally, in 33 countries. He has is great demand for mentoring by organizations throughout the globe. The practicum he carries is renowned for substantial funds and resources saving, foiling exhausting frustrations, and maximizes your earnings potential as you take your company to the next level.

Daniel R Pranjal started in direct selling when the industry began in India. Daniel was an independent distributor and went on to be a corporate executive. These experiences gave him a well rounded perspective on both field sales ‘modus operandi’ and corporate strategies and tactics. Due to his high work ethic and strategic thinking he has become a top advisor and consultant. He has become a well known figure in the industry with the public, those seeking advice about direct selling, corporate customers he has developed business plans for and assisted implementing, government authorities and the police whom he guides and assists on scams and schemes.

Daniel’s passion and knowledge of the industry in India and beyond is second to none. He sees that vast potential of the industry and works to both enhance and protect it.

Daniel has the best connections in the industry whether it be cost effective vendors, the media, international experts, leading CEO’s and business owners. Daniel, ‘Strategies we deploy for companies comes from knowledge whether that be; research, the law, understanding what others have done right and wrong, and both local and international experience. Knowing what the goals are of a company and devising the strategies and tactics to get them there is the most exhilarating experience for me.’

While our Clients’ information is kept completely confidential, our learning curve on challenges and opportunities that every company faces enables Strategy India to quickly and effectively help our clients. Many of these challenges and opportunities are the similar. We get the benefit of having implemented strategies many times that most companies only do once. An example of this is market entry. You get one chance to do it right and cost effectively. We are a guide that knows the territory well.

The driving force and visionary of Strategy Industry is Daniel R Pranjal. He is one of the most sort after consultants in India today. He has surrounded himself with the best and most experienced people in the industry globally and that is why the Strategy India team is the #1 direct selling consultancy in India today.